More companies are showing interest in investing in Sheffield. Sheffield First for Investment, the body responsible for attracting inward investors has just had a record month for inquiries. Phil Roberts, chief executive of the investment body said, "Our latest monthly figures for July show 117 inquiries, the highest monthly figure since counting started at the beginning of 1999. The average is rising and is now 73 a month. Of course not every inquiry turns into an actual investment but a high level of inquiries is a very positive sign for Sheffield. And we seem to be bucking the trend because inquiries in other areas are slowing, mainly because of the downturn in the US economy."

The approaches split almost exactly between companies from within the region and those from outside. "Im pleased also that 86 of the 117 came direct to Sheffield First for Investment which shows our marketing campaign is clearly working. Others came via bodies such as Yorkshire Forward and property agencies and we work closely with such partners." Said Mr Roberts.

Recent Inward Investment successes for the area are Dixons, who are making major developments on the Nunnery Square site, Enterprise Insight, who are now recruiting extensively in the city and Boeing who are to establish a research and manufacturing centre working with the University of Sheffield.

Sheffield First for Investment 's major marketing campaign has been based around adapting the world famous "Made in Sheffield" to encourage modern day firms to "Make it in Sheffield."


Source Publication:
The Telegraph, 31st August 2001